Your employees’ workarounds are unpaid product research.
The things people invent to get their jobs done are telling you exactly what the official system is missing.
Brilliantz: creative thinking, physical production, process improvement and technology.
Our approach
Problems rarely stay where you found them.
A print problem might actually be a brand problem.
A brand problem might be a process problem.
A process problem might need technology.
And sometimes you really do just need 5,000 brochures by Friday.
- PrintDidn’t come out right.
- BrandEveryone made their own version.
- ProcessPeople found a workaround.
- TechnologyThere’s probably a tool for that.
5,000 brochures by Friday.
A few brands we’ve worked with
How can we help?
Design, print and brand consistency for multi-location brands, plus the thinking to make it all work better.
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Need something made?
A brand. A campaign. A sign. A package. Something printed.
Let’s get it made -
Something not working?
A process that takes too long. A customer experience that doesn’t make sense. Something everyone works around instead of fixing.
Let’s figure out why -
Thinking about AI?
Good. Let’s find something worth fixing.
See what’s possible
Multi-location brands
One brand. Everywhere.
Give every location what it needs without making every location figure it out for itself.
Things we’ve noticed
Nobody was hiding any of this.
If people keep breaking the brand rules, maybe the rules are the problem.
Consistency shouldn’t require people to ignore what their location actually needs.
The unofficial process is often the one that actually works.
Before replacing the workaround, understand why people created it.
The best place for AI might not be where you expected it.
Start with repetitive work, overlooked friction and decisions people make every day.