Multi-location brands

One brand.
Every location.

Give every location what it needs without making every location figure it out for itself.

Let’s talk

One corporate campaign poster surrounded by handwritten notes from individual locations asking for different sizes, prices and local details.

The challenge

Consistency isn’t the same as sameness.

Different locations have different needs. Different offers. Different communities. Sometimes different formats.

The brand should still unmistakably be yours.

The same campaign adapted across a framed poster, a table tent, a stack of flyers, a cap and an apron.

From head office to main street.

  1. 01

    Corporate sets the brand.

    We work from the brand corporate has established.

  2. 02

    Locations tell us what they need.

    We can coordinate directly with individual locations or franchisees.

  3. 03

    We make it work.

    We adapt, design and produce what’s needed without reinventing the brand.

Real materials for real locations.

  • Print & marketing collateral
  • Local campaign adaptation
  • Apparel
  • Location-specific creative
  • Brand consistency
  • Franchise/location coordination
  • Production-ready artwork
  • GTA production
An overflowing desk tray labelled Location Requests, stuffed with notes and paperwork.

Corporate

Fewer one-off requests.

A coherent set of ready-to-use branded materials prepared for a single location.

Locations

Less figuring it out alone.

Local, on purpose

Close enough to actually help.

Brilliantz currently supports physical production across the GTA. That keeps us close to the work, the locations and the people actually using what we make.

One brand. Every location.

Let’s talk